Job Detail

Job description

Experience :- 3 - 7 year

Qualification :- Graduate / MBA in Marketing (Preferred) / Certification in Digital Marketing (Added Advantage)

Gender :- Male 

Salary :- 20,000 - 30,000 Per Month 

Responsibility

We are looking for an experienced Marketing Executive – Real Estate with strong hands-on exposure in property marketing and lead generation. The candidate must have worked specifically in real estate/construction marketing and should be capable of planning.

Key Responsibilities:

Offline / Ground Marketing:

• Planning, execution, and monitoring of hoardings, banners, kiosks, brochures, pamphlets, and site branding

• Coordination with vendors, printers, agencies, and media partners

• Tracking hoarding locations, visibility, approvals, and ROI

• Organizing site promotions, exhibitions, road shows, and campaign activities

• Ensuring branding consistency across all marketing materials

Digital & Online Marketing:

• Managing digital advertisements (Google Ads, Meta Ads, property portals)

• Handling social media platforms (Facebook, Instagram, YouTube, LinkedIn)

• Coordinating creatives, captions, reels, and campaign calendars

• Monitoring lead generation campaigns, CPL, and performance reports

• Coordinating with digital agencies (if any) and ensuring target achievement

• Existing client database  analysis

• Managing big events having good leads to be collected by sponsorship

CRM / Data & Lead Management:

• Regular checking and updating of old customer data, site enquiry records, and follow-ups

• Managing and analysing data from mobile apps, CRM software, websites, and portals

• Lead segregation (fresh, old, hot, warm, cold leads)

• Sharing leads with sales team and tracking conversion status

• Preparing weekly and monthly lead & marketing performance reports

Reporting & Strategy:

• Preparing marketing MIS, campaign analysis, and ROI reports

• Suggesting new marketing ideas based on data, AI tools, and market trends

• Budget planning and cost control for marketing activities

• Supporting management in marketing strategy and decision-making

Required Skills & Competencies:

• Mandatory core experience in real estate marketing

• Strong understanding of property buyer behaviour

• Knowledge of digital marketing tools, ads platforms & analytics

• Experience in CRM / mobile app / site enquiry data handling

• Good coordination and vendor management skills

• Strong communication and reporting skills

• Ability to work independently and meet targets

• Basic knowledge of AI-based marketing tools (lead analysis, campaign optimization) will be an added advantage

Qualifications

Graduate / MBA in Marketing

Years Of Experience

3 - 7 year